Product Marketing Manager

Job description

At PressPage, we’re all about making the work for Public Relations and Corporate Communications teams effective and efficient. That’s why we have developed a software platform that helps global brands like Emirates, Mercedes-Benz, Achmea, Goodyear, Booking, and many more, better manage their corporate communication workflows and share their (brand) stories with the world. As a fast growing company we are looking for a new Product Marketing Manager who drives our product marketing strategy globally.


Culture

We have an open mindset and challenge ourselves to constantly change for the better. We are in the transition from startup to scale-up and together we are putting more structure and processes in place to get to the next level. We're currently at around 30 employees split between Amsterdam and Chicago, and growing.


What will you be doing?

As the Product Marketing Manager, you will drive our product marketing strategy globally. You will develop the messaging, positioning, value proposition, wider sales materials, and communication in line with PressPage messaging for our key markets. You will work closely with the product and content teams as well as the campaigns team. You are the key driver behind developing relevant PressPage and market topics into marketing program content as part of our Campaign framework. You are someone who is comfortable within the sales and solution consulting landscape and an innovative do-er in developing and repurposing content.  


You will:

  • Product Positioning – Leverage buyer personas and market research to describe PressPage by its unique ability to solve market problems. Create internal positioning documents that will be used to develop external messages such as sales demo presentations, website content, and marketing collateral.

  • Product Launch – Plan the launch of new releases with new customer experiences and manage the cross-functional implementation of the plan including sales enablement and external marketing announcements (collateral, website, content, PR)

  • Global go to market program content & messaging creation

  • Act as industry expert and spokesperson at tradeshows and PressPage events (seminars, webinars, etc)

  • Adapt and develop content and messaging for use in marketing programs (eBooks, blog posts, slide shares, etc) working closely with Marketing Content team

  • Maintain an ongoing inventory of all the existing content we have at our disposal & solicit requests from across the organization for new types of content in conjunction with Marketing Content team

  • Propose ideas for new content that will be aligned to campaign and program themes and translate these ideas into various content carriers

Job requirements

  • You have at least 3 years of software product marketing experience

  • Expert knowledge of the Corporate Communications Persona and IT buyer

  • Experience with SaaS technologies

  • You have a strong understanding of (sales and campaign) content in marketing programs

  • Bachelor’s degree or equivalent

  • You’re passionate about content and positioning/messaging

  • Knowledge of social media channels and digital content

  • You have strong verbal and written communication skills in English (German and/or Dutch language skills are a plus)

  • You have excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties

 

What we're offering: 

  • A competitive salary 

  • 30 vacations days 

  • Proper Pension Plan

  • Careers growth plan & Coaching

  • Annual Training Budget 

  • Stock Appreciation Rights

  • And of course office lunches / drinks / team outings / etc. 

 

Interested? Now what? 

Hit the apply button! 

 

We'll contact you within 5 working days to set up a phone call to discuss your application and the opportunity within PressPage. We have 3 in depth interview rounds with potential colleagues and MT members. If you have any questions, feel free to contact our recruiter Alexandra on a.smelt@presspage.com